New Brand


The essential qualities of "THE TOWEL" are: the ability to quickly absorb moisture, and to softly envelope the body with a supple touch.  
To realize this, THE TOWEL is manufactured at "Imabari," Japan's top towel production center with world's leading technologies. The material is "Supima Cotton," known for its finest quality. Cottons with longer staple lengths are ranked with higher quality. "Supima Cotton" is a premium cotton with staple length of over 35mm, grown in Arizona and south western regions of the USA. These cottons are highly absorptive, with gentle, supple softness and silk-like sheen. Of all the cottons produced in the world, only a small percentage of them are allowed the name "Supima," making them a very rare and premium material.  
While deciding on what kind of towel to make out of this material, we came across a truth: that an ideal towel differs greatly between men and women. We discovered that, rather than softness, many men seek voluminous towels that can absorb moisture and withstand rough scrubbing.  
"THE TOWEL: WHAT A WONDERFUL TOWEL for GENTLEMEN" is a towel filled with comfortable qualities that many men might enjoy.  
Yarns with appropriate feel and ease of use are woven in long loops with double thickness, to make a towel that is great for wiping off moisture. Because this makes the towel heavy and harder to dry, we used absorptive, quick-drying, and lightweight hollow yarns, with a quick-drying and durable linen incorporated into the weft. Wide hems are finished using both cotton and linen, with just the right amount of washed-out feel and durability for everyday use.  
The result is a tough, voluminous towel that can withstand rigorous scrubbing, an ideal towel for many gentlemen.  
The manufacturer is FUJITAKA CO., Ltd., Japan's top towel maker with a century of history, who holds the largest domestic share within Imabari.

  • Form
  • History
  • Material
  • Function
  • Price
  • THE TOWEL for GENTLEMEN(with box)68cm×140cm
    10,000yen +tax
  • THE TOWEL for GENTLEMEN         68cm×140cm
    9,000 yen +tax
  • THE FACE TOWEL for GENTLEMEN(with box)34cm×80cm
    4,500 yen +tax
  • THE FACE TOWEL for GENTLEMEN      34cm×80cm
    3,800 yen +tax