Introducing
New Brand
"THE CHOPSTICKS"(Released August,2018)-We produced the lacquered chopsticks using bamboo that functionally responds to diverse works.
「D&AD Award」Graphite Pencil Prize.
「The One Show 2016」Merit Award Prize.
THE SHOP - The official retail store of THE is located on the 4th floor of KITTE Marunouchi Department store of JP Tower (formerly Tokyo Central Post Office)

Product Lineup

THE TOWEL:
WHAT A WONDERFUL TOWEL
for GENTLEMEN

A tough and voluminous towel that can withstand rough scrubbing.
3,800 yen +tax〜

THE RICE BOWL

“THE RICE BOWL” is a rice bowl that is designed to fit perfectly in the user’s hand.
2,300 yen +tax

THE SHIRTS Botanical dye

23,000 yen+ tax
The main ingredient in the natural dye used for these shirts is the mineral lapis lazuli.
New

THE Tote Bag

Tote bags that disassembled and analyzed the dough rugged vintage tote bags of the 1960's and redeveloped.
¥9,500 yen +tax~

THE OOWAN

Out of the many bowls that have been created in the past, the most famous and highly praised masterpiece is the “Jitsugetsu Wan” by Rosanjin Kitaoji.
30,000 yen +tax
New

THE Sweat Pullover Hoodie

The sweatshirts that soft, stretchy, and holds up well even when washed.
25,000 yen +tax

THE CLEANING CLOTH

This cleaning cloth was created using THE SPONGE cloth that has the amazing ability to clean up even oily messes using only water.
500 yen +tax
New

THE LAUNDRY DETERGENT

“THE LAUNDRY DETERGENT” is a gentle laundry detergent of high quality that is mindful of the water that circulates our earth, starting from the household wastewater.
2,500 yen +tax
Sold
Out

THE FUTSAL SHOES

It can be argued that the epitome of “THE” soccer cleat is “Para Mexico” by Puma, a long selling hit since it was first introduced in 1986.
17,000 yen +tax

The Stain Remover

“The Stain Remover,” a laundry bleach pre-treatment, is gentle on clothing and friendly to the environment and our bodies.
2,300yen+tax
New

THE Jeans Stretch for Regular

A product of the latest weaving technology, the main feature of this material is how it displays outstanding stretchiness while maintaining a beautiful faded, vintage appearance.
18,000 yen +tax / 25,000 yen +tax
New

THE Chino

We aimed to create chino pants that - while refined in a sense - are sturdy and create a sense of familiarity the more you wear them.
18,000yen+tax

THE POST CARD

“THE POST CARD” combines high-quality paper with traditional paper processing techniques to enhance and enrich personal messages with quality and elegance.
150 yen+tax

THE WET TOWEL

What sets “THE WET TOWEL” apart from other wet tissues is its ability to “disinfect” surfaces.
900 yen +tax/800 yen +tax

THE POCKET CHIEF

The pocket chief is a very handy men’s fashion accessory, yet it is not always the easiest to shop for.
5,000 yen +tax

THE GLASS SLEEVE

“THE GLASS SLEEVE” is a cup sleeve made of cowhide designed specifically to make drinking hot beverages in “THE GLASS” more enjoyable.
1,800 yen +tax ~

THE UNBREAKABLE GLASS

Based on THE GLASS, we then went on to create a new glass that will not break, even if dropped or stepped on.
500yen +tax

THE POCKET T-SHIRTS

Wanting to create a durable T-shirt, which unmistakably looks good when worn on its own and isn’t easily damaged no matter how often you wash it.
7,800yen +tax

THE GIFT BOX

To someone special on their special day Give the gift of something that can be called "THE" standard.
800 yen +tax
Sold
Out

THE bloc memo,
Travel with RHODIA

Upon entering the EU countries, our passports are stamped at the immigration. These stamps vary with the type of transportation used to enter the country.
1,900 yen +tax

THE WAN

In pursuit of the “ideally shaped bowl” we conducted rigorous research of a couple hundred types of bowls, as well as ordering and analyzing over a hundred bowls.
25,000 yen +tax

THE LUNCH BOX

The “Bento” lunch box is a valuable aspect of Japanese food culture. So we asked ourselves: what is the standard of a lunch box?
1,800 yen +tax

THE KITCHEN CLOTH

“Hana-Fukin” made of mosquito net cloth, a Nara specialty, is a highly functional dishcloth.
700 yen +tax~

THE Breton Marine

THE Breton Marine was created in collaboration with the company Fileuse d'Arvor in 1927 and manufactured uniforms for the French navy.
24,000yen+tax

The Magic Water (Multi Cleaner)

The Magic Water is a multipurpose cleaner that is made of only water.
950 yen +tax / 750 yen +tax

THE bloc memo,
History of RHODIA

The “bloc Rhodia” is pronominal as “THE” memo pad of all memo pads. We first decided to look into Rhodia’s history.
1,900 yen +tax
New

THE RICE BOWL
(KARATSU・BIZEN・MINO)

I made three cultivating areas with deep involvement in the culture of tea ceremony which contributed greatly to the development of ceramics.
6,800yen +tax~
New

THE Jeans Stretch for Slim

A product of the latest weaving technology, the main feature of this material is how it displays outstanding stretchiness while maintaining a beautiful faded, vintage appearance.
18,000 yen +tax / 25,000 yen +tax

THE “OFF” T-SHIRTS

The ideal T-shirt is not see-through, would retain its shape even after repeated washing, and will cotton to the user the more they wear it.
7,800 yen +tax

THE ORGANIC COTTON T-SHIRTS

As the name reveals, “THE Organic Cotton T-shirts” are made of 100% organic cotton.
7,800yen +tax

THE SOY SAUCE CRUET

The most important factor upon designing a soy sauce cruet is how to prevent unnecessary spillage.
3,500 yen +tax / 3,000 yen +tax

THE TOWEL:
WHAT A WONDERFUL TOWEL for LADIES

A towel that is supple, absolutely soft, and able to absorb water with the lightest touch.
3,800 yen +tax〜

THE bloc memo,
RHODIA Day & Night

There is an image of two trees on the cover of Bloc Rhodia. Gazing at the covers, we envisioned the environment and landscape surrounding the trees.
1,900 yen +tax
New

THE HAND SOAP

We believe that “THE” ultimate hand soap must be one that is gentle on the skin and friendly to the environment.
2,350 yen+ tax
The Shop Tokyo
THE’s retail shop “THE SHOP” the fourth floor of KITTE, a department store within the Tokyo Marunouchi JP tower (former Tokyo Central Post Office).
ADDRESS
JP Tower KITTE, 4F 2-7-3 Marunouchi, Chiyoda-Ward, Tokyo 100-0005
OPENING HOURS
Business Hours Monday thru Saturday 11:00 – 21:00
Sundays and Holidays 11:00 – 22:00 (day before holidays close at 21:00)
TEL • FAX
03-3217-2008
WEB
KITTE
ACCESS
minute on foot from JR “Tokyo” station.
Tokyo Station of Marunouchi Line has direct access to underground passage. 2 minutes on foot from Chiyoda Line “Nijubashimae” station.
3 minutes on foot from JR Keiyo Line “Tokyo” Station.
4 minutes on foot from Mita Line “Otemachi” Station. 6 minutes on foot from Yurakucho Line “Tokyo” Station.
6 minutes on foot from JR “Yurakucho” Station.
The Shop Kyoto
On October 7st, 2017, THE’s retail shop “THE SHOP KYOTO” opened on the second floor of FUJII DAIMARU in KYOTO Shijo-dori.
ADDRESS
FUJII DAIMARU, 2F 605 Teianmaeno-cho, Shijo-kudaru, Shimogyo-ku, Kyoto-shi, Kyoto 600-8031
OPENING HOURS
10:30 – 20:00
TEL • FAX
075-744-1300
WEB
FUJII DAIMARU
ACCESS
“Kawaramachi” Station of Hankyu Railway Line has directly access from exit 10.
5 minutes on foot from Keihin Main Line “Gion Shijo” station.
5 minutes on foot from Kyoto Municipal Subway “Shijo” Station.